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New phone books arrived!

Jul 18th, 2009 | Posted by | Filed under Online Marketing

I’m sure you’re as excited as I am for this wonderful day. We received a new phone book… obviously I’m being sarcastic. Seriously though, when was the last time you used a phone book to find anything? From the people I talk with, they all use the Internet to search for and find the information and businesses they need. So why then are the phonebooks still landing on our door steps once or twice a year…? Companies still pay to advertise in the yellow pages. I guess they continue to pay for ads in the phone book because that’s what they’ve always done.

There really is a better way to attract new customers to your business: online advertising and search engine listing placements. The great thing about the Internet, such as reading today’s news today, rather than waiting for the newspaper tomorrow to read today’s news. Just like the newspaper, your ad may be out of date before anyone sees it (if anyone does actually see it) in the phone book. What if you add a new service or product, or want to let people know about a new promotion? You can wait until next year to add it to your new yellow pages ad in the phone book. Or if you have an effective website using search engine optimization (seo) and online marketing campaign you can make changes which potential customers will see immediately.

It really is pretty amazing how easy it is to attract new business for your company by using the Internet rather than relying on traditional marketing channels such as the yellow page ads in your local phone book.

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